What can a professional web designer do that I can’t?
Creating a website can be a big deal as it is going to be on of the first things your customers will see when they are searching for the products you sell or the services that you offer. Everyone wants their website to leave a lasting impression on a potential customer. With more and more advertisements offering you the tools, templates, and services to create your own website the question becomes more and more present. Below we will discuss some of the reasons why you should consider hiring a professional website designer and why their role matters.
Professionals know the new trends and technology
Website Design and Development is a forever changing field and what may have been the popular trend a couple years ago may have gone out of fashion. Professional web designers will be up to date wit the latest updates and changes in the world of web technologies, web functionality and SEO. By hiring a professional you are allowing your company to get first-hand insight into what is the latest technology. By using the latest technology, you are allowing your business to outshine your competition as your site will be fully optimised to the current web standards.
Implement correct SEO standards
Search Engine Optimisation (SEO) is becoming one of the most important parts of a website and ensuring you implementing it correctly can be the difference between your site never being found and being at the top of search results. In search engines you are always competing with other websites to reach those top spots for the search. By being ranked higher than the other websites around you, you are ensuring that your website is being seen first and that almost always means you will receive more traffic to your site.
If you are wanting to read more on SEO and how it can benefit your website then please read our blog, Local SEO Guide for Beginners.
Testing your website
Now this is something that every web designer should be doing as it is one of the most important parts before launching a website. Ensuring that links go to the correct place, images are showing on all pages and that page’s load are all tests that should be completed.
You may be thinking that you can complete all these tests yourself, but there are other tests that may be more complicated to complete. Ensuring that all redirections are pointing correctly, and emails are setup, so your website can send any forms that are completed on the website.
Implement mobile friendly designs
By not having a website that is optimised for mobile design can lead to a decrease in traffic and overall retention of customers on the website. Depending on the Content Management System (CMS) you are using being able to create a mobile friendly website can vary from being easy to very hard. A web design professional, should be able to adapt to whatever CMS you are using whether that being Wix, Squarespace, WordPress etc.
Implement user friendly designs
Along with mobile friendly designs web design professionals will be able to consider the user experience on your website, as they will have a better understanding thanks to the other projects they will have worked on. By having a good user interface, you are ensuring that your customers will be able to navigate round your site potentially buying your products or services that you provide.
By not having a strong user design you are running the possibility of your visitors losing interest and swiftly leaving your website. User experience is everything and should be an important factor, by hiring a web design professional you are ensuring that you will accommodate all users on your website.
By hiring yourself a professional web designer you are allowing yourself to be provided with the most recent trends and technologies. A company’s website is one of the first things that a user will see so having a well-designed website is one of the most important things. Hiring a professional will give you the knowledge that your website will be up to standards and hiring the right professional can save you both money and time.
If you are looking to have a new website designed for your business then get in touch, alternatively if you are looking to have an old website redone or updated then get in touch and we can have one of our web design professionals revamp your website.